our beliefs

our beliefs


To curate socially and environmentally conscious products by preserving cultural knowledge and honoring grassroots ethics.

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core values

To curate with compassion

To celebrate the essence of Old School culture

To provide conscious luxury

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brand philosophy

The phrase ‘old school’ embodies and evokes a myriad of emotions. From nostalgia of being pampered by our aunts and grandmothers to the present-day challenge of caring for ourselves despite the pressures of urban life.

At Old School, we strive to find a balance between the past and the present, the mythical and the real, the proven and the experimental. We do this by trusting time-tested wisdom and using that as our starting point for all our research.

Every single one of our products has been crafted by hand, with carefully chosen ingredients, approved by the very grandmothers who are the custodians of this knowledge in our families. Driven by their love and a deep, honest desire to share their beauty and wellness secrets with the world, we bring to you our unique formulations that are healthy, organic, all-natural, and fresh.

We care for your needs as we care for our own and hence, our products only use naturally derived preservatives. Rigorously tested, all our products are sulphate and paraben-free, crafted with ethically sourced ingredients, vegan, and cruelty-free. We remain committed to our core value of sustainability, which is reflected in our production practices and our packaging. We refrain from the use of plastic and have streamlined our processes to minimize the wastage of water, electricity, and other resources.

Much like the quintessential Indian mother, our work is defined by our spiritual and ecological sensibilities, that demand that we hold ourselves to the highest ethical standards.

Beauty, for us, is an inclusive idea; to celebrate life’s many milestones every day. Our products endeavor to bridge the gap between generations by finding common ground and common cause with our ancestral mothers, in the pursuit of grace, strength, and vitality.

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